From the origin of Bowen’s 1953 Social Responsibilities of the Businessman to the 2015 UN Sustainable Development Goals (SDGs), ‘purpose’ has evolved in various forms without achieving the functional permanence of, say, HR.

Startups and B2B organisations often operate with limited marketing budgets, yet they face the challenge of making their brands known in competitive markets.

I’m a bit late to the party here. In my defence, I did start writing this back in May. It was a lot longer, but even in the last month and a half, a lot of it was out of date.

In the past, Google was practically the only gateway for discovering new information or products (sorry, Jeeves). Today, however, search behaviour is shifting (again)…

Let’s not beat around the bush, ‘brand’ hasn’t gone anywhere.

I’ve been thinking a lot about measurement in marketing again (when aren’t I?!) Specifically the relationship between spend and results.