Meet the Team
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Marketing DirectorMichael is a fractional Marketing Director and multiple company founder based in Malaysia, with deep experience across brand and marketing strategy, as well as innovative activation techniques. Michael has worked with SMEs and large multinationals globally to help shape and redesign sales and marketing initiatives, campaigns and departments.
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Research DirectorDavid has been a researcher and writer specializing in Southeast Asia for over a decade. His focus has been on political and social progress. David is the Southeast Asia Columnist at The Diplomat, a research fellow at the Central European Institute of Asian Studies, and writes for several Asia-based newspapers.
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Marketing & Design Consultant
Yi Wen specialises in the intersection of digital strategy and visual identity. Having worked across markets from the UK to Singapore, she advises clients on navigating cultural nuances to enhance brand visibility. By bridging the gap between purposeful design and digital execution, Yi Wen helps brands maintain a clear and consistent voice across regions.